Professionally Strategic.
Creatively Sharp.
Chronically Online.
I’ve spent the last 15 years helping brands like Amazon, adidas, Netflix, Riot Games, and Google launch, grow, and stand out.
Now, I work independently — offering brand strategy, design, and project management, tailored to each project with support from a trusted network of top talent.
What I do best:
BRAND STRATEGY → finding the right positioning and story to grow
CREATIVE DIRECTION → turning ideas into campaigns that work
DESIGN SYSTEMS → logos, colors, typography, guidelines
STRATEGY SPRINTS → fast, focused research for clarity before campaigns
PROJECT MANAGEMENT → keeping creative projects on time and on budget
MORE ABOUT ME
I was a DJ in my 20s (classic rock ’n roll, then reggaeton)Worked as a freelance makeup artist before branding took overI’ve been a photographer for 15 years, and it still makes me happiestI have a rescue dog who is my soulmate, her name is FujiBorn in southern Brazil, living in Paris for the past 6 yearsI love cafés, small spaces, and creating routines in my neighborhoodCycling and working out are my reset buttonI live with ADHD — treated and managed, and I’ve never felt betterAbove all, I’m curious — research, trends, and design always keep me excited
