EA FC 25 SOUNDTRACK
Visual identity for EA Games' FC 25 soundtrack, introducing countless artists and songs to today’s conversation, carrying on a legacy of discovery.
Channeling the nostalgia of classic soccer sticker albums (a true obsession in Brazil, where we come from), we crafted a visual system that’s dynamic and playful, much like the game itself: rotating cutout masks, bold colors, and plenty of room for artist IP.
It’s been a long time since gaming moved beyond just video games — it’s now a direct tool to shape culture and fuel today’s conversation, one we’re proud to join every time!
Done as Head of Creative at EAT Studio.
As Head of Creative, I led the concept, art direction, and execution, collaborating closely with the incredible team at EA to bring the campaign to life across multiple touchpoints.
The launch resonated far beyond the gaming world — global superstars like J Balvin, Billie Eilish, and Coldplay shared it with their massive audiences, and it even lit up Times Square.
It’s been a long time since gaming moved beyond just video games. It’s now a direct tool to shape culture and fuel today’s conversation. This project was proof of that, and one we’re proud to have joined every time the whistle blows.