Spirit Blossom Beyond
When worlds collide: Building the visual identity for League of Legends’Spirit Blossom Beyond
THE REVIVAL
In 2025, Riot Games brought back Spirit Blossom — one of League’s most beloved events — and gave it a new chapter. We crafted the full brand system for Act 1, weaving nostalgia with fresh creative direction.
The result was a world that felt deeply Ionian, emotionally grounded, and ready for the story’s twists ahead.
THE CHALLENGE
Reviving a fan-favorite meant walking a tightrope: evolve the event without losing its soul. Our solution balanced tradition and transformation — soft brush textures, soothing palettes, and narrative compositions that hinted at the chaos to come, all delivered with game-level polish and scalability.
THE IMPACT
From logo systems and visual identity to broadcast motion and brand guidelines, every element was built to launch fast, adapt easily, and immerse players completely. Spirit Blossom Beyond debuted to massive anticipation, earning fan trust and setting the stage for Act 2.