LOL— LTA 2025

Merging three legendary League of Legends leagues into one required a brand that could unite a continent while honoring its regional roots. Inspired by CBLOL and LCS, we designed an identity that bridges legacy and future.
A dynamic logo system connected North and South leagues with distinct yet interlocking symbols, anchored by the LTA emblem.
A prestigious color system—gold for prestige, blue for strategy, red for passion—defined each competition tier.
A custom typeface, Riot Dimension, embedded League of Legends’ DNA into every touchpoint.
From naming and messaging to broadcast and visual identity, LTA became a single, powerful banner for League of Legends in the Americas—setting the stage for a new era of esports competition.

  • HEAD OF CREATIVE ROLE

    I led the creation of LTA’s brand from the ground up, steering every stage from strategy to execution. My role covered naming, messaging, visual identity, and broadcast design, ensuring a cohesive presence across all platforms.

    I directed the development of a dynamic logo system, a tiered color palette symbolizing prestige, strategy, and passion, and a custom typeface (Riot Dimension) aligned with League of Legends’ DNA.

    I assembled and guided a tailor-made creative team, collaborated with Riot Games stakeholders across the Americas, and delivered a brand capable of uniting three major leagues under a single, unmistakable identity.