Magic Under

A brand built on mushrooms, mystery, and the magic beneath the surface.

Rooted in the wild world of fungi, Magic Under connects people to the transformative power of mushrooms — through sustainability, wellness, and wonder. 

We created a visual identity that celebrates what happens underground: earthy textures, vintage type, and real mushroom scans bring the brand to life.

Brand created with EAT Studio.

My role:

• Led creative strategy and brand conceptual development

• Directed full visual identity and production execution

• Oversaw design, storytelling, and rollout across all touchpoints

• Managed client relationship and day-to-day communications

• Balanced timelines and team workflows from concept to launch