Miggy
From blank slate to strategic identity: a fast, focused brand sprint that delivered clarity, creativity, and launch-ready results.
Miggy came to the table with ambition but no clear brand story.
Over an intensive brand sprint, we built the foundation from the ground up. Defining a sharp market position, crafting a strategic narrative, and developing a creative concept that captured the brand’s personality.
The result was a complete identity system. Strategic at its core, visually distinctive, and ready to launch without hesitation.
I led the project end-to-end. Setting the strategic direction, shaping the creative vision, and managing every moving part of the process.
From mapping the competitive landscape to developing brand concepts and ensuring their flawless execution, I worked at the intersection of strategy, creativity, and delivery.
The sprint’s pace was fast, but every decision was anchored in clarity, originality, and long-term brand relevance.
Positioning
Defined Miggy’s unique market stance, audience focus, and core value proposition.
STRATEGY
Built a framework of brand pillars, messaging, and tone of voice to guide all communications.
Creative Concept
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
CREATIVE DIRECTION
Established a look-and-feel that reflects Miggy’s personality and strategic positioning.
MANAGEMENT
Coordinated all stages of the sprint, ensuring timely delivery and alignment with goals.