REBRAND FOR NINJA
Tyler ‘Ninja’ Blevins is one of the world’s biggest professional gamers. Having built his following in esports, Ninja’s Twitch channel attracts over 17 million viewers worldwide. Ninja’s reach now extends beyond the gaming world and into pop culture with brand collaborations and TV appearances.
We took a literal part of Ninja’s DNA and created a sleek, fun, unmistakable visual identity that would stand the test of time. The symbol is a tribute to a constant in his past, present and future: his hair. We then constructed an upbeat logotype by merging different types, widths and weights to express Ninja’s duality and plurality. All together we created a visual identity that is playful, timeless and, most importantly, worthy of an icon.
“Great partner to work with as they knew from the start that this project had to be something truly special. The new look transcends the gaming world that Team Ninja already dominates and takes it to the next level.”
— Jessica Blevins, Team Ninja Manager