TRINCHE SALSA
This brand, created by a Mexican-American celebrity, is all about being an authentic hot sauce — hecho in Mexico!
To bring that fiery vibe to life in the logo, we played with the concept of a little devil, or diablito, to truly capture the heat. The name Trinche is inspired by the devil’s trident, tying it directly to the logo’s meaning. It’s all about spice, heat, and bold Mexican flair.
The goal was to position Trinche as more than just a competitor—it had to stand out. From brand strategy to naming, every step was deliberate, ensuring this product represented a lifestyle, not just another hot sauce.
Brand created with EAT Studio.
